About Us

  • Talk about control. In addition to managing themselves, self-employed workers have their own options for retirement saving, too.

    Two of the best options: solo 401(k)s and solo Roth 401(k)s

    Wall Street Journal
    February 1, 2010

    I wish I would have known about you guys sooner! This could have helped me retire much sooner!

    Keith Jensen, Customer
    Florida Real Estate Investor

  • The world of investing has changed, yet the way we go about investing as individuals has not. It is time for a new approach to investing. It is time for a new way for people to plan for their future. It is time for Self Directed Investing!

    Jeff Barnes, CEO
    Self Directed Company


The Self Directed Company is a new age financial services and education company helping people to realize their financial goals and dreams. We are passionate about making money work for you!

Led by Jeff Barnes, President & CEO of Self Directed Company, we are truly energized by helping you fulfill your purpose in life by not having to worry about money! That may seem like a bold and crazy statement, but we fully believe that if you understand how to make, keep, and expand your wealth, then you can focus on what is important to you in life.

Jeff Barnes is a financial strategist, consultant, and advisor with over a decade of experience working with people and small businesses helping them to better manage and understand the world of finance and insurance. Prior to making the move to the financial services world, Mr. Barnes was in the US Navy as an Engineering Supervisor, Scuba Diver, and Nuclear Trained Mechanic. He has a passion for helping people realize their full potential, and teaching people how to break down the barriers to wealth and success!

Randy Eastwood is the Chairman of Self Directed Company, and also the Founder of Eastwood International Realty, a real estate brokerage and investment company. He has a passion for helping people achieve lasting financial security through investing in real estate. Mr. Eastwood has been involved in real estate for two decades, and continues to help clients realize their dreams of building a passive portfolio of wealth secured by the oldest investment vehicle we know- real estate!

Our Mission

Self Directed Company has a vision of creating a generation of financially independent individuals who are empowered to live a purpose fulfilled life. We understand finances, business, taxes, retirement planning, and investing like no other company, and we are here to make your financial goals a reality!

We aren't simply a financial services company selling insurance and investment vehicles. We are your consultants, coaches, educators, and advisors in the world of finance, investing, and retirement. We only want to work with people who are tired of the status quo and want more out of their hard work and hard earned money.

Meet Our Team

Self Directed Company is run by some of the most motivated individuals in the industry. We are here specifically to
make you a financially savvy and independent individual, and want you to succeed in your investing endeavors.


Jeff Barnes

Founder & CEO


Randy Eastwood

Founder & Chairman